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Confused? Overwhelmed? Thirsty?

That is how I felt as I sat at my favorite drinking establishment recently, gazing at over 50 different draft lines simply trying to figure out which beer to order. And I am a 20 year veteran of the craft beer industry!

Since I started in 1993, thousands of craft breweries have sprung up and a war is raging over IBUs and ABV. Now, I like hops, but everything in moderation, please! I don’t need 120 IBUs or 9% ABV on a night out with friends.

Then it hit me…I am in a position to do something about it!

So I present to you THE JUST BEER PROJECT…a craft beer company with a mission to deliver my fellow beer drinkers world class craft beers that are:

  • Delightful in their simplicity – nothing complicated or exotic, just all natural ingredients from close to home
  • Sessionable, staying in the 5% ABV range
  • Focused on a delicious malt/hop balance

The perfect beer for the person who’s looking to spend less time reading about beer, and more time drinking it.

I hope you enjoy our first PROJECT – Un-complicating beer.  You just drink it. It tastes great. JUST IPA.

Alan Newman


The Just Beer Project, Burlington, VT.